With the deadline looming for technical bids submission for the Board of Control of Cricket in India (BCCI) media rights, major broadcasting entities including Disney Star, Sony Sports, and Viacom 18 have thrown their hats into the ring. The upcoming auction on August 31 will witness these key players competing for the rights. Surprisingly, industry giants like Zee, FanCode, Google, and Amazon have opted out, indicating divergent interests in the cricket broadcasting landscape. The tussle for these coveted TV rights seems to be shaping up between the experienced rivals Star and Sony, alongside the entry of Viacom 18 as a fresh contender.
Meanwhile, the cricketing world is gearing up for an action-packed period with the forthcoming Asia Cup and the closely following ODI World Cup. These events are poised to rewrite records in terms of revenue and viewership. The Asia Cup, slated to unfold in Sri Lanka, promises electrifying clashes, while the host nation India eagerly anticipates the ODI World Cup.
A focal point of the Asia Cup is the fiery face-off between cricketing titans India and Pakistan, set as the opening match on September 02. The Indian team, captained by Rohit Sharma, is scheduled to make their way to Sri Lanka on August 29. The roster for the Asia Cup features a blend of seasoned stalwarts and emerging talents, emphasizing India’s robust cricketing presence.
As anticipation builds for the BCCI media rights auction and the impending cricketing spectacles, cricket enthusiasts brace themselves for an exciting juncture that could reshape broadcasting dynamics and set new benchmarks in terms of engagement and entertainment.